the m.a.d. agency

the m.a.d. agency

m.a.d.woman is in the business of making a difference. Through the m.a.d. agency we offer packages to help people and businesses with communications and raising their profile. We also offer coaching and consulting, including extensive corporate social responsibility expertise.

COVID 19 has impacted our ability to run some of our core offerings include events, workshops, presenting and team building activities in the same way we previously did. Talk to us about our new ways of working. No matter what we are doing, or how, nothing has changed in regards to our objective to help businesses and individuals achieve success while supporting and contributing to their community.

m.a.d.woman also supports Australia’s most vulnerable and needy people. We address issues such as social inclusion while creating tangible outcomes that positively impact society and the environment.

Since 2007, m.a.d.woman has engaged 8000+ people to help nearly 400,000 others facing social, physical, mental or financial disadvantage. m.a.d.woman is the winner of the 2013 national Telstra Business Award for Australia’s most socially responsible organisation.

communication and profile raising packages

Want Kardashian-worthy Insta or viral TikTok? Well, the m.a.d. agency is not for you because we can’t help with that!

We know that social media is a very crowded space and not the only way to raise your profile and gain new clients. Many people and businesses could benefit by adding traditional media to the mix and are losing potential clients by missing the mark with messaging.

How do we know? Our multi-award-winning m.a.d.woman Founder and CEO Melina Schamroth is a former journalist, sub-editor and PR/communications specialist who has achieved millions of dollars of media coverage for a wide variety of clients – and our own multi-award-winning m.a.d.woman – over many years.

This includes more than $7 million in coverage for a tiny organisation in one month. Okay, so that also involved getting Australia’s first live vasectomy performed on television (it’s a long story and was for all the right reasons!) so not everyone will have those results.

While we can never commit to what media will cover, we can commit to creating media-worthy angles and doing everything we can to get results.

But this is only part of the equation. It’s one thing to gain publicity, but it’s another when you don’t have the right messaging for potential customers – or you are ‘not quite ready’ for success.

Poor communication can cost you clients. There are people who won’t hire you based on a website, brochure or social media posts full of spelling mistakes, grammatical errors and mixed messages. You need to be clear, consistent and clever.

the m.a.d agency brings together a small team of specialist consultants. We can help you tidy your existing content. We can help you create new relatable content. We can even help you with a makeover of your marketing materials if that’s needed. We can audit everything from your bio to your blogs, help you craft an engaging personal and brand story and help you find some creative ways to build your business and raise your profile.

If you’d like to talk about a bespoke package from the m.a.d. agency tailored to your needs (no matter where you are in the world), please be in touch to see if we are a fit and when and how we might be able to work together.

(p.s. our work with clients through the m.a.d. agency is another way of we help fund our care packs for people facing challenges.)

coaching, consulting, speaking, workshops and team building

Multi-award winning m.a.d.woman CEO and Founder Melina Schamroth motivates and inspires business, networking and community groups to get involved. Her presentations show businesses and individuals how to benefit from being socially responsible and bring out the best in themselves by making a difference to others. Melina can be booked as a keynote speaker and to run workshops and team building events. 

Melina also consults to businesses of all sizes to help improve communications and raise their profiles. She also coaches people to help identify and breakthrough barriers to achieve success. 

Read more about Melina



We want to make you m.a.d. (making a difference)!


Are you searching for an easy and effective way of building team relationships that take your business to the next level? Can you imagine engaging and inspiring your team to bring out the best in each individual? What if your team communicated better? Supporting each other? What kind of difference would that make to your workplace?

Here’s an opportunity for your team to build stronger relationships with each other, while making a positive difference to the community.

Why support your community? Because through helping others we bring out the best in ourselves. m.a.d.woman gives individuals an opportunity to belong to something greater than themselves and through this be the best they can be.

m.a.d.woman is committed to showing organisations how their employees can easily to make a positive impact on other people’s lives and the environment.

m.a.d.woman supports a wide range of groups and projects at a state, national and international level. We specialise in hands-on events (many with a strong environmental focus) that have your teams taking practical steps to make a big difference.

If you are interested in having m.a.d.woman facilitate your next socially responsible team building event, please contact us.

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