Melina and the team were amazing in bringing together an idea that was quite different from anything either of us had done before with an extremely short timeframe. As part of an internal launch at Kraft Foods, m.a.d.woman was able to coordinate the distribution of 3,500 ‘do it yourself’ Christmas activity packs. Inside each of these packs were over 50 pieces that would be turned in to a variety of gifts for over 50,000 clients serviced by Foodbank charities.
Our employees loved the opportunity to do something different knowing that they would be putting a smile on the face of those less fortunate during the festive season. Sending the box directly to our employees also gave them the opportunity to complete the task at their desk, in a team meeting or even at home with their family. Thanks to Melina and the team for allowing us to think “outside the box”!
— Danielle Johnson, Community Programs, Kraft Foods